- promoting consumption involves providing incentives not only influence the purchasing decisions of consumers pre-sale but also to reward consumers post-sale to purchase products or services of a particular company .
- Businesses use various types of tools for consumer promotion. The most common include coupons, discounts, price promotions, demonstrations, personal appearances, sampling and testing free.
- The tools of consumer promotion company uses is subject to the overall objective. Companies often use coupons, discounts and promotional pricing to introduce a new product on the market, whereas demonstrations, personal appearances and sampling to increase consumer awareness of a new or existing product.
Meaning
Types
Function
promotion
