- In the U.S. there is no established laws or regulations regarding the sales promotion. Some obvious things, such pictures as obscene billboards are not allowed, but when it comes to promotions overall, there is a free game. There are, however, regulations on sales promotion at international level. There are a series of articles that have been ratified by the Chamber of Commerce (ICC) and must be confirmed.
- In the first article, the ICC warrants that all sales are equally beneficial for both parties, do not enjoy one more than another. In addition, they must still be fair to the other in the same market. The campaigns can not be violent or to promote things that are contrary to the values held by the country. Article 2 states that no country can exploit another country because of lack of knowledge or anything similar. Their experience should not be a factor too. The decision to go into sales promotion must be made amicably with all the facts presented and explained.
- These articles focus on specific rules and specific instructions should be given to both parties regarding the purchase and promotions taking place. Also, the word "free " can not be used to refer to things that are given without any conditions. If there are obligations, they must be highlighted on the front and the word "free " can not be used.
- These articles detail that developers should not have campaigns that discriminate against any people and they should do business with intermediaries in mind. Also, all necessary equipment must be delivered in advance to the promotion has enough time to be implemented, especially if it is through the establishment. They also argue that promotions can not be compared in an effort to overtake another promotion. Thus, two classes must not knowingly similar.
Articles 1-8
Articles 9 to 13
Articles 13 to 25
promotion
