Gifts are a common tool of promotion used by retailers ranging from the size of an all-inclusive cruise for two persons, concert tickets, gift baskets, even small ones. Companies are able to effectively promote their products and brand names by offering gifts. Careful planning should not only be done for product packaging or vacation that will be given, but also the methods of promoting the real giveaway. For a gift to be successful, it should be hype and enthusiasm within the target market. The gift should be memorable and encourage a large number of participants entering.
Send a press release. By publishing a press release, the gift is more likely to be found by news agencies and journalists who are willing to do a story about the company or announce the gift at its base.
Ensure adequate time. The deadline for the drawing should be far enough into the future so that people do not come through it when it is too late to register. However, the delay should not be too far into the future because it will probably be forgotten and the excitement will be lost. Most promotions gift should allow at least six months to a year in marketing efforts to take effect.
Start a viral marketing campaign. You can create a YouTube video, podcasts, e card or a fan page on Facebook. It could even include a combination of all three. The trick to starting a successful viral campaign is to make catchy and easy for people to share with others, regardless of method used. A marketing campaign is considered viral when it spreads rapidly through the audience at an exponential rate, which is usually accomplished by the use of social networks.
Create relevant articles. Writing articles that provide useful information if they are on your products, services or industry. Each article should include an ad on the gift and a link to a web page to provide readers with more information.
Place ads in the newsletters. Continues to remind readers of your newsletter promotion. If your business provides a daily email, promote it once a week on alternate days to ensure the message reaches as many people as possible.
promotion
