Despite the deployment of Web 2.0 as "the next big thing," It is interesting, but it lacks clear definition. Web 2.0 refers to more changes in how to use the Internet as a platform for end-users and software developers on the web instead of the modernization of the actual technical specifications. In the future more and more mixed, Web 2.0 is part of the phenomenon is difficult to determine, but nevertheless here to stay.

With more and more quickly using the Internet and a growing number of Internet technologies and provided by the companies and individuals, the Internet has become a major marketing platform. With the passage of the distribution bottleneck Web2.0 open in limited distribution are not an infinite increasingly an essential element of the infrastructure and strategy for each commercial enterprise successfully today.

Web 2.0 is redefining the market and creates new opportunities fully, so it is important for retailers to gain a better understanding of how that can be used online, and integrate with other marketing strategies.